1/9/2001

Publication: Millionnarie.com
Section: "Whats Hot"
Title: "CherryPicked.com Blazes a New Path for High End Gem Collectors"
Address: http://millionaire.com/sub/on_millionaire/cherry.asp

Publication: Colored Stone Magazine
Title: "E-companies Spar For Slice of Small Pie"
Address: http://www.colored-stone.com/stories/ebiz.cfm

Publication:Gemkey Magazine

11/8/1999

The New York Daily News reports on CherryPicked.com

9/27/1999



This Ain't No Ebay. This Ain't no Priceline. CherryPicked.com's World-Class
Experts Rate High-End Gems & Collectibles at Unique Luxury E-Comm Site.


New York, NY - 9/27/99--PRNewsire -- A panel of world-class experts will soon
be offering their "best picks" of important gemstones and one-of-a-kind
collectibles via CherryPicked.com, (http://www.CherryPicked.com) whose launch
is scheduled for October 1999.

CherryPicked.com's proprietary rating and web presentation known as
"CherryScoring™" provides Internet buyers with an easy-to-understand,
insider's approach to assessing, comparing and acquiring complex items. "You
view the item through the expert's eyes when you see a CherryScoring™
screen," says Richard Orbach, the company's founder & President.

"Up until now, these experts have only been accessible to select top-tier
collectors around the world," says Orbach. "That's because their commitment
has been to the wholesale markets where they feel most secure. With
CherryPicked.coms unique approach and the dynamics of the web, all collectors
- fledgling or established - may now consult with leading professionals in
their various fields with ease, confidence and discretion."

CherryPicked.com's panel of gemstone experts is headed by Jerrold Green of
Reginald Miller, Inc., which has been known for more than half a century for
cutting, and marketing many of the world's most important precious gems.
Green's firm cut the famed 62.02 carat Rockefeller Sapphire, sold by
Southebys in 1988 for $2,828,546 - one of the highest prices ever paid for a
Sapphire. Until now, Green has dealt solely with carriage-trade jewelers and
elite collectors. He says he is pleased to license and utilize
CherryPicked.com's selection and purchase system, and hails it as an industry
breakthrough:

"The simplicity and graphic excellence of the 'CherryScoring™' system takes
the mystery out of assessing and buying important gems, yet does not
denigrate the essential mystique of the gems themselves," says Green.

Other categories to be listed on CherryPicked.com are estate jewelry,
antiques, fine rugs and "nearly any high-end collectible that requires expert
advice before a purchase is made," says Orbach. "Unlike other web sites, ours
is not about moving dead inventories. Our strategy will be to consistently
offer the very 'juiciest' items our experts can find."

Register at http://www.CherryPicked.com for site launch, updates & promotions
& email all inquiries to info@CherryPicked.com.

Over the years, the press have had some nice things to say about us. Take a look at these "good word" assets which can't be bought; they have been earned by doing what we do best in an ethical & responsible fashion for more than half a century.

"only the finest gem cutter was worthy to cut $1,500,000 worth of raw Emeralds for Park Avenue jewelers Traber & Hoeffer - they chose Reginald C. Miller, Inc." Better Living Magazine "one of the few acknowledged experts on Padparadsha (sapphire) in America." Modern Jewelers Guide to Colored Gemstones "if there is anything to cut in an important gemstone, I go to Jerry Green before anyone else - I consider him to be the best in the industry. Sometimes I'll see a killer stone in my travels and lo and behold - very often, it's something Jerry had on his cutting wheel." Joe Menzie, Joe Menzie Inc. "Respected New York dealers, Reginald Miller, Inc. pioneered marketing completely newcomer stones like Tanzanite & Tsavorite." Jewelers Circular Keystone "Reginald Miller, Inc. one of the few American dealers to have ever visited Mogok (Burma) in 1960." Modern Jeweler Magazine